To maximize eyeballs of the game launch and drive the user as being part of the TFTm movement as much as possible. Introducing 'The Tactician Showdown.' An exclusive event crafted to invite you to experience the tactical gameplay and enjoy being part of the Teamfight Tactics community.
And this is how the campaign journey begins.
LEAKING PENGU
Pengu first stop in APAC. We started by leaking Pengu across Bangkok, from street food to famous places until the event venue.
SWAG KIT & INVITATION
OFFICIAL ANNOUNCEMENT
A suprise exclusive match with special guests and KOLs
Schedule announce
Pengu sneak peak at Bangkok, Samyan Mitrtown
LAUNCH “THE TACTICIAN SHOWDOWN” EVENT
Driving everyone to meet the first mobile launch of Teamfight Tactics together at Samyan Mitrtown, BKK.
Wrap Up Video
Thank you post with Pangu
CLICK HERE to see the photo album
A Talk on the stage becoming a meme in one night
POST EVENT LAUNCH
To sustain, get more engagement and have new users register
OOH: BTS Skytrain & Activaion
Play with the insight of people who take the BTS Skytrain. Whether it's boredom while traveling or fatigue after returning from studying, working,. Each copy also base on each element: hand grips, doors, overhead bulk, etc. Driving people to download TFTm and give a try!
Finding Pengu on BTS Skytrain, get free rewards.
EVERGREEN: Social content & hyperlocal content
To sustain and support the campaign journey as well as try to get into Thai gamer’s hearts through hyperlocal contents.
